About Us

Our Vision

Tourism British Columbia’s vision is to be a recognized world leader in tourism destination management.

Our Mission

Our mission is to ensure quality visitor experiences that grow the success of British Columbia’s tourism industry.

Our Mandate

Tourism BC's mandate is to promote development and growth in the tourism industry thereby increasing revenues and employment throughout BC as well as contributing to the economic benefits for all British Columbians.

 

Profile

  • Tourism British Columbia is recognized as a leader in tourism marketing and development, responsible for marketing the Super, Natural British Columbia® brand to the world.
  • Tourism BC works closely with British Columbia's tourism industry to promote and develop tourism throughout the province and to ensure the continued long-term growth and prosperity of BC's more than $13 billion tourism industry.
  • Tourism BC markets BC as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world.

 

Corporate Documents

While Tourism BC strives to maintain the currency of information on this site, these documents may change without notice: